Why not call the iPhone the Apple Mobile?

There are plenty of Apple oriented blogs and sites discussing the latest Apple developments and announcements so I often don't comment too much. Concerning the naming of the iPhone, why not just call it the "Apple Mobile"? Personally, I think the iProduct naming convention has gotten a bit old. Given the groundbreaking design of the iPhone as well as the fact that it is so much more than a phone, seems like it would make sense to break the naming convention as well.

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